For the California agents who did not attend the CA Agent Conference in Reno October 14-16, 2009 you missed out on a wonderful opportunity to jumpstart 2010. Save the date for next year Oct. 13-15, 2010.
Debbie from CA

1. Listen to your customers actively, be really interested, no, be fascinated! Sit on the edge of your chair, literally.

2. Wait to give your presentation. As Sandler, says, "Don't spill your candy in the lobby," and don't tell the good news on page one.

3. Be a "sales doctor." Be sure that you've thoroughly explored exactly how your customers want to look and feel by using your product. Then support them in their conclusions.

4. Ask for a "ballpark" budget figure, a range, "off the record,"… Continue

Picture the scene—you’ve just finished a cool new website for a client, and she’s so happy with the results that she wants you to help her with Phase Two of her business plan: email marketing. You just built an entire website—one little HTML email newsletter couldn’t be that hard, right?
Actually, there’s more to it than designing a pretty email (just like there’s more to website development than a cool navigation bar). Think about it—you don’t take on a website project without knowing a little… Continue

Farmers Insurance Group of Companies is joining with San Diego County Fire Chiefs Association, Office of Emergency Services and Volunteer San Diego to sponsor a public/private partnership to launch a wildfire prevention and preparedness effort called "Before the Threat 2009."

At 10 a.m. on July 25, 2009, at Qualcomm Stadium in San Diego, more than 260 Farmers employees, district managers and agents will join fire chiefs and firefighters from San Diego County's 65 fire districts, San Diego Count… Continue

Insurance marketing is quite interesting and in this industry we see all kinds of wonderful public relations campaigns and some of the best branding ever produced in any industry. Some of the best insurance marketing is done at the grassroots level, things such as bumper stickers being given away to clients and referral programs.

Even insurance agencies joining the Rotary Club and wearing a shirt from the insurance company as they donate their time to the community perhaps during a large event… Continue

Los Angeles-based The Farmers Insurance Group of Companies is offering a new eco-friendly product for its Texas customers wishing to 'go green". Called "Eco-Rebuild", the new endorsement will supplement the comapany's homeowners insurance by allowing customers to replace destroyed property in ways beneficial to the environment.

The "Eco-Rebuild" endorsement includes:
•$25,000 for extra costs incurred to rebuild or replace with "green" materials.
•If the house is an Energy Star Qualified Home, t… Continue

Sign up for K7, the world's leading web-based unified messaging system that channels your free voicemail and fax messages directly to your e-mail. K7 Unified Messaging provides you with a free phone number. This number enables you to have your voicemail messages and faxes delivered directly to your computer. You also have the option to view and listen to your messages right here on the K7 Web site.

http://www.k7.net/

Just thought I would Share i… Continue

One the primary reasons most agents have to work long hours to earn only an average income is they consider themselves simply as Insurance Agents!

While you may and should be proud of being an insurance agent, if you think you're just an insurance agent who sells insurance policies or products to your prospects and clients, then this is the reason you aren't making the kind of income you want.

This is because...

Your prospects and clients not only hate to buy insurance from an agent, they hat… Continue

There is one thing you can say about Selling Final Expense Insurance to Seniors and that is it's recession proof. Whether it's a good economy or a bad economy, selling Final Expense Insurance is the way to go.

Not only are burial insuranc sales recession proof it also is one form of Insurance the Government and regulator don't mess with and most likely won't in the near future. If you have ever sold health insurance with it's yearly rate hikes or Med Advantage, you know exactly what we mean. An… Continue